Category: SEO

• Content SEO

  

  Interpreting the 2024 Google Data Leak for Small and Mid-sized Business Owners

  I explore the implications of the Google search ranking data leak on SEO and content strategies, revealing key insights and actionable advice for marketers.

  June 1, 2024
• SEO

  

  WTF Is an SEO Evangelist?

  I explore the term “SEO evangelist” and its meaning – someone promoting SEO awareness across an organization through expertise, education, and data-driven persuasion.

  April 18, 2024
• Content SEO

  

  They Say SEO Is Dead

  SEO is evolving, with generative search and branded search posing challenges. In contrast, building a strong online brand becomes increasingly crucial in a holistic marketing strategy. While specific SEO tactics may change, marketing’s fundamental principles – creating awareness, comparing, convincing, and closing deals – remain essential, with a focus on…

  April 2, 2024