Category: SEO

  • WTF Is an SEO Evangelist?

    WTF Is an SEO Evangelist?

    I explore the term “SEO evangelist” and its meaning – someone promoting SEO awareness across an organization through expertise, education, and data-driven persuasion.

  • They Say SEO Is Dead

    They Say SEO Is Dead

    SEO is evolving, with generative search and branded search posing challenges. In contrast, building a strong online brand becomes increasingly crucial in a holistic marketing strategy. While specific SEO tactics may change, marketing’s fundamental principles – creating awareness, comparing, convincing, and closing deals – remain essential, with a focus on…