Category: Content
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Discovering My Audience
The launch day banners, balloons, and hors d’oeuvres are all in place near your business’s entrance. The lights are on, and people begin to trickle in. But it’s not who you expected. These aren’t the people you envisioned when you spotted a need in your community, dreamed up your business,…
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A Content Strategist’s Perspective on AI-Generated Content
The redline notes (all caps) on the Google Doc screamed: “THIS CONTENT SOUNDS LIKE IT WAS WRITTEN BY AI.” The client who left this comment was worried about their voice and tone and felt that the content would dilute their brand. Truthfully, these are legitimate concerns. But is it critical…
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The Web is Polluted, and SEO is to Blame…According to The Verge
If you’re reading this, you’re probably fed up with the internet. You’re probably tired of seeing the same brands and links at the top of search results. You may even be a brand owner, writer, or content creator who’s pissed because your content isn’t clicked on enough. Internally or even…
Deven Bhagwandin 