Category: Content

  • A Content Strategist’s Perspective on AI-Generated Content

    A Content Strategist’s Perspective on AI-Generated Content

    The redline notes (all caps) on the Google Doc screamed: “THIS CONTENT SOUNDS LIKE IT WAS WRITTEN BY AI.” The client who left this comment was worried about their voice and tone and felt that the content would dilute their brand. Truthfully, these are legitimate concerns. But is it critical…

  • The Web is Polluted, and SEO is to Blame…According to The Verge

    The Web is Polluted, and SEO is to Blame…According to The Verge

    If you’re reading this, you’re probably fed up with the internet. You’re probably tired of seeing the same brands and links at the top of search results. You may even be a brand owner, writer, or content creator who’s pissed because your content isn’t clicked on enough. Internally or even…

  • Helping Others Through Writing Is the Ultimate ROI (To Me)

    Helping Others Through Writing Is the Ultimate ROI (To Me)

    Like it or not, all…ALL humans are flawed. And we’re all humans. But that shouldn’t be a turn-off. There’s a positive side to that reality. It means we all have an opportunity to help each other. At times, I forget my “why,” meaning why I work in content marketing. So,…