Category: Content
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Simply Put, You Still Need a New Content Strategy
I woke up to an SEO wasteland after after the March/April Core Update was complete. Here’s what I saw…
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Interpreting the 2024 Google Data Leak for Small and Mid-sized Business Owners
I explore the implications of the Google search ranking data leak on SEO and content strategies, revealing key insights and actionable advice for marketers.
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They Say SEO Is Dead
SEO is evolving, with generative search and branded search posing challenges. In contrast, building a strong online brand becomes increasingly crucial in a holistic marketing strategy. While specific SEO tactics may change, marketing’s fundamental principles – creating awareness, comparing, convincing, and closing deals – remain essential, with a focus on…