Category: Content
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Interpreting the 2024 Google Data Leak for Small and Mid-sized Business Owners
I explore the implications of the Google search ranking data leak on SEO and content strategies, revealing key insights and actionable advice for marketers.
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They Say SEO Is Dead
SEO is evolving, with generative search and branded search posing challenges. In contrast, building a strong online brand becomes increasingly crucial in a holistic marketing strategy. While specific SEO tactics may change, marketing’s fundamental principles – creating awareness, comparing, convincing, and closing deals – remain essential, with a focus on…
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Discovering My Audience
The launch day banners, balloons, and hors d’oeuvres are all in place near your business’s entrance. The lights are on, and people begin to trickle in. But it’s not who you expected. These aren’t the people you envisioned when you spotted a need in your community, dreamed up your business,…
Deven Bhagwandin 