Category: Branding
-
Discovering My Audience
The launch day banners, balloons, and hors d’oeuvres are all in place near your business’s entrance. The lights are on, and people begin to trickle in. But it’s not who you expected. These aren’t the people you envisioned when you spotted a need in your community, dreamed up your business,…
-
When Does a Company Become a Brand?
Several years ago, I remember hearing that all celebrities should begin considering themselves a brand instead of just “the talent.” I think it was Jay-Z who said it, but I’m not sure (if y’all know who it was, please share). The celebrity quote has stuck with me, and for years,…
Deven Bhagwandin 