Category: Branding

• Branding

  

  When Does a Company Become a Brand?

  Several years ago, I remember hearing that all celebrities should begin considering themselves a brand instead of just “the talent.” I think it was Jay-Z who said it, but I’m not sure (if y’all know who it was, please share). The celebrity quote has stuck with me, and for years,…

  January 31, 2024